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With the growth in the digital era, remote working is becoming the new normal. Many organizations and individual businesses are hiring remote SEO experts for their services. Now is the perfect time to learn or enhance your skills to become an SEO specialist.
To get started you’ll need proper guidance on what an SEO specialist has to do, and how to pursue a remote SEO career. If you have all these questions in mind and you don’t know where to start your journey. Don’t worry we’ve got you covered.
This blog post will guide you through the process of becoming an SEO expert in 2022. We will give you the important tips that you can incorporate into your journey to excel.
What Is SEO?
SEO stands for search engine optimization, it is part of a digital marketing strategy where the content is optimized for search engines so that users can easily find that content when they use a search engine. SEO techniques are used to better reach an audience to promote the businesses.
SEO helps websites to get better rankings and visibility. A business owner would ultimately want to get high rankings so that internet users can find the content easily. This consequently generates organic traffic to the website, which is helpful for business growth.
What Does An SEO Expert Do?
An SEO specialist or expert ensures that a business is on top of search rankings when a user searches the relevant query. He creates and optimizes the content on the web. An SEO expert is responsible for;
- Content Strategies
- Paid Search Campaigns
- Understanding The Search Engine Algorithms
- Reviewing Content Performance
SEO strategies include;
Keyword Research: It is the process of identifying different keywords that leads users to a website.
Competitor Analysis: It involves comparing your content with your competitors who rank higher. This helps in making strategies to gain an edge on your competition.
On-Page SEO: On-Page SEO refers to the strategy that an SEO specialist uses on a webpage to optimize content quality.
Link Building: Link building is the process of getting others sites to link to your content. This increases your content credibility and the authenticity of your website.
Steps To Become A Remote SEO Expert
Becoming a professional remote SEO expert is not easy, it requires great time and effort. If you are thinking of becoming a full-time remote SEO specialist, follow these steps.
Get The Required Experience And Training
The first and foremost step is to get the required training and experience. Without the proper training, you won’t be able to even start your career. There are many sources available from where you can get started.
A good method to learn SEO is to opt for free or low-cost certification, several websites provide free-of-cost training and certification. You can also take online webinars and attend physical training. Once you get hands-on training, then you’ll be able to proceed further.
Create Your Portfolio
When online clients seek to hire SEO professionals the first thing they do is check their previous work experience. To attract potential clients make sure to create an eye-catching online portfolio where you can showcase your previous work.
Creating a website can be a plus. It can be used as your portfolio and add to your credibility. It provides a landing page where people can find you. Also, it can showcase your writing and publishing skills.
A remote SEO specialist must mention these details in his portfolio.
- Name And Contact Details
- Testimonials
- Website Performance Stats
- Best Keyword Rankings
- Previous Projects
Get The Right Tools
SEO is nothing without professional tools. There are many tools in the market, some are free and some are paid. Some popular and recommended tools are;
- Google Search Console
- Google Analytics
- SEMrush
- KWFinder
- Google Keyword Planner
- MOZbar
Find The Perfect Marketplace
Once you have gained the required training and experience and established your portfolio, now is the time to look for jobs in different marketplaces. For SEO specialists, it is suggested that you should invest your time in profound freelance marketplaces. Some of the best options are;
- Worktually
- Upwork
- Fiverr
- Guru
- Freelancer
These platforms are best known for their freelance services.
About Worktually
Worktually is helping businesses worldwide hire the best individuals capable of doing their job on time and within budget. We are a team of 100+ professionals driven to power the growth of SMEs across the globe.
Grow your professional life with Worktually by working remotely at an hourly rate. We are a platform that provides bright opportunities for you to find the online jobs of your interest or help you hire the right people for your company. If you are looking to hire remote workers, contact us here.
